SUPPORTING A SUMMER FULL OF SOCCER

Attracting new fans

With pubs packed of football fans this summer, we were commissioned by Greene King to create a new brand for a seasonal football related beer.

With the name ‘False 9’ deriving from a playing formation that does not include an orthodox striker – a player who moves into ‘false’ or non-traditional positions.

From Pump Clips to
In-Pub Promotions

The original brief was to create a pump clip using Greene King’s seasonal ales template, and this was further developed to include a bottle design, plus, a range of in-pub promotional items such as; tent cards, bar runners, drip mats and bunting.