Every
partnership
begins with you
Time for a rebrand
Greene King Pub Partners is responsible for around 1,000 leased, tenanted, and franchised pubs across the UK.
Working alongside our sister company Jacob Bailey, we were commissioned to undertake a thorough rebranding exercise that aimed to retain all of their existing positive and historical brand associations, while modernising and differentiating them in their marketplace too.
Trusting the process
A carefully selected steering committee consisting of Greene King employees from throughout all different departments of the business (not just marketing) was created to work in collaboration with us.
Our process is never about us imposing a set of ideas. It’s all about understanding the emotional values at the heart of an organisation that makes them authentic and distinctive. It’s about understanding where they can win. And then amplifying that at every touchpoint.
Positioning Partnership
As we worked through both our external and internal research sessions, it became crystal clear that Pub Partners is most valued for its relationships with people. They work side by side with their partners, providing each individual with the level of support that they need. This has resulted in a brand positioning territory of ‘partnership’ and a new over-arching proposition that runs throughout the business of ‘Every Partnership Begins With You’.
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